Zarifa Ibragimova

• Lead all brand and creative direction across TENET Group, overseeing campaigns, visual identity, content, events, partnerships, and creative production.
• Led the collaboration with Mads Mikkelsen as TENET brand ambassador, from talent engagement and negotiations to campaign development and production.
• Currently producing a documentary on the Luna-24 mission, leading the project from research and creative development through production.

Supported curatorial research, artist background studies, project documentation, and communication across multiple projects.

• Assisted with Ibrahim El Dessouki’s exhibition with Hafez Gallery at Frieze, No.9 Cork Street, London.
• Organised Vyacheslav Akhunov’s studio archive: reviewed his body of work, researched individual series, categorised collections, and created a comprehensive digital PDF archive.

Developed and managed the Artist Residencies Programme, working closely with artists through research, production, and public programming.

• Organised cultural and educational events connected to the residency.
• Coordinated logistics, schedules, and institutional communication.

Led marketing and creative direction initiatives across ACDF and CCA projects.

• Coordinated events, photoshoots, and exhibition launches with international partners, artists, and institutional representatives.
• Managed social media visibility and audience engagement strategies.

Contributed to the World Conference on Creative Economy and the opening of the Artist Residencies Tashkent.

Coordinated cross-functional workflows and gained hands-on experience in project planning and execution.

Produced over 20 reports on cultural and art events in Tashkent. Interviewed museum directors, curators, ambassadors, and cultural figures, developing research, reporting, and communication skills.